Overview

Amazon has replaced the old chronological Seller News feed with a purpose‑built dashboard that groups announcements by topic, highlights the most urgent updates on a curated homepage, and suggests related articles as you read. The redesign is live on desktop today, and sellers who rely on timely policy, fee, or feature information should adjust how they monitor Seller Central to avoid missed changes.

Key Points

• Curated homepage — The new landing page surfaces fee adjustments, policy enforcement updates, and major feature releases at the top, preventing them from being lost in a sea of routine posts.
• Topic‑based categories — Content is now sorted into clear sections such as FBA logistics, advertising, compliance, and listings, allowing sellers to jump straight to the area that matters to their business.
• Related article suggestions — While reading a notice about a restricted product, the system automatically lists earlier announcements, enforcement timelines, and compliance checklists that provide full context.
• Navigation overhaul — A redesigned side panel and breadcrumb trail cut the average time to locate a specific update by an estimated 30 % according to internal testing.
• Desktop‑first rollout – All features are fully functional on the desktop version of Seller Central; the mobile interface currently shows only the basic feed without category tabs.
• Mobile limitation – Amazon has not announced a timeline for bringing the full dashboard experience to its mobile app or mobile web view.

How the New Seller News Dashboard Works

1. Landing page display — When you open Seller News, a tiled dashboard appears instead of a scrolling list; the top tile might read “Upcoming FBA storage fee increase effective July 1,” drawing immediate attention.
2. Prioritization of critical updates — Amazon’s algorithm tags announcements as “high priority” based on potential impact on account health or profitability, so a new policy on counterfeit items will appear above a routine promotional tip.