Overview

Amazon has introduced a new layout for product detail pages across its European marketplaces, separating marketing visuals from the safety and regulatory information required by the EU General Product Safety Regulation (GPSR). The change went live in early 2024 and gives sellers a clearer way to display compliance documents while keeping promotional images focused on sales.

Key Points

• Dedicated compliance zone — A separate block now houses safety certificates, responsible‑person details, and other GPSR paperwork, so they no longer appear mixed with the main image carousel.
• Marketing gallery stays pure — Product photos, lifestyle shots, and A+ content remain in the primary gallery, preventing compliance images from diluting conversion‑focused visuals.
• Instant compliance check — Sellers can view a compliance badge on the listing that instantly tells whether the required GPSR files have been uploaded and approved.
• Improved buyer transparency — Safety data and regulatory notices are displayed prominently, matching the EU’s consumer‑protection goals and reducing the risk of misinformation.
• Deactivation risk highlighted — Listings that miss any required document, contain outdated responsible‑person information, or show an invalid badge will be flagged for possible removal by Amazon.
• Catalog‑wide audit simplified – Because the compliance status is visible on each product page, sellers managing thousands of ASINs can audit compliance without switching between Seller Central screens or external spreadsheets.
• Peak‑season impact — A deactivated listing during high‑traffic periods such as Q4 can cut revenue dramatically; the new layout helps catch gaps before they cause sales loss.
• Future‑proofing — The redesign is part of Amazon’s broader effort to align with evolving EU regulations, signaling that additional compliance layers may appear later.

How the New Layout Works

1. Compliance block appears below the main image carousel — When a buyer scrolls past the primary photos, a clearly labeled “Safety & Regulatory Information” section shows up, containing uploaded PDFs, CE marks, and the name of the responsible person. For example, a kitchen gadget listing now displays its EU safety test report in this block while the carousel continues to showcase cooking shots.