Overview

Amazon has renamed its “Ships in Own Container” (SIOC) program to “Ships in Product Packaging” (SIPP). The rebrand keeps the same eligibility rules but adds a lower‑fee tier for items that can be shipped directly in the seller’s own box. Sellers who qualify will see reduced fulfillment costs, stronger brand exposure at the doorstep, and a smaller environmental footprint.

Key Points

• Program name change — SIOC is now called Ships in Product Packaging (SIPP), but the certification criteria remain unchanged.
• Reduced fulfillment fees — Certified SIPP items are charged a lower per‑unit fee than standard FBA orders, improving margin on high‑volume SKUs.
• Automatic migration — Products already approved under SIOC have been transferred to SIPP and will receive the discounted rate without any additional steps.
• Self‑service portal — A new SIPP enrollment page in Seller Central guides sellers through submission, documentation, and certification.
• Branding and sustainability benefits — Shipping in the seller’s own packaging delivers a branded unboxing experience and cuts down on excess cardboard and filler material.

How the Program Works

1. Eligibility assessment — Amazon checks whether the product’s retail or branded box is strong enough to serve as the shipping container. For example, a 16‑oz facial cream packaged in a corrugated box that can withstand a 30‑lb weight limit would pass, while a delicate glass vase in a thin cardboard sleeve would be rejected.
2. Certification submission — Sellers upload packaging specifications, dimensions, and a sample photo through the SIPP portal. Amazon’s compliance team then runs a durability test that simulates carrier handling and label placement.
3. Fee tier activation — Once the packaging meets Amazon’s strength, protection, and label‑compatibility standards, the product is marked as SIPP‑eligible. All future orders for that SKU automatically receive the lower fulfillment fee, and the system applies the discount at checkout for the seller’s account.