Overview

Amazon has announced its 2026 Fulfillment by Amazon (FBA) fee structure, introducing tiered price increases that take effect on January 15, 2026, following the end of the holiday peak surcharge period. The changes impact standard-size products across all price ranges, with the largest increases hitting items priced above $50. Sellers should understand these changes now to assess their margins and adjust pricing strategies before the new rates go live.

Key Points / What Sellers Need to Know

• Holiday peak fees run through January 14, 2026 — Seasonal peak fulfillment surcharges apply to all FBA products from October 15, 2025 through January 14, 2026, after which the new non-peak rates take over.
• Mid-price products ($10–$50) see an average $0.08 per unit increase — Large standard-size items in this range go up $0.25 per unit, while small standard-size products increase by $0.05 per unit on average.
• Low-price products (under $10) see a smaller $0.05 per unit average increase — Large standard-size items under $10 increase by $0.12 per unit, but small standard-size fees remain unchanged as Amazon continues investing in affordable selection.
• Higher-priced products (above $50) face the steepest increase at $0.31 per unit on average — Amazon justifies this with enhanced services including improved returns handling, reduced inventory defects, and faster removal processing.
• Dimensional weight calculations are expanding — Fee calculations for large standard, large bulky, extra-large (0–50 lb), and extra-large (50–70 lb) units will now use the greater of unit weight or dimensional weight, except for small standard and extra-large 150+ lb items.
• Low-price FBA discount grows to $0.86 per unit — Products priced under $10 receive an automatic discount of $0.86 per unit compared to standard rates, up from the previous $0.77 discount.

How the New Fee Tiers Break Down

The 2026 fee increases are structured around three price bands. For products in the $10 to $50 range, which represent a large share of FBA inventory, sellers can expect a modest average increase of $0.08 per unit. However, within this band, large standard-size items take a disproportionate hit at $0.25 per unit, meaning sellers with bulkier mid-priced products should pay close attention. Small standard-size items in this range see only a $0.05 bump, keeping the impact minimal for compact, lightweight goods.