Overview

Amazon has released a video tutorial that walks sellers through creating case‑pack and pallet listings, two bulk‑shipping formats that combine many units into a single container. By consolidating inventory into cases or pallets, sellers can lower per‑unit fulfillment fees and tap into the Amazon Business marketplace, where corporate buyers routinely purchase in volume.

Key Points

• Bulk formats defined — A case pack bundles a fixed quantity (e.g., 12 identical items) into one box, while a pallet listing stacks dozens of such cases on a standard pallet, often shrink‑wrapped for stability.
• Target audience — These listings are aimed at Amazon Business customers such as restaurants, schools, and office supply managers who filter for bulk options when ordering.
• Fulfillment cost reduction — Shipping a single case of 12 units eliminates nine extra boxes, nine extra labels, and nine separate pick‑pack cycles, cutting material costs by roughly 70 % per order.
• Inbound savings for FBA — Consolidated inbound shipments to Amazon’s fulfillment centers require fewer truckloads, which can lower inbound freight charges by an estimated 15‑20 % for high‑volume sellers.
• Algorithmic recommendations — Seller Central now surfaces “case‑pack opportunities” based on a seller’s sales velocity, category performance, and historic demand from business buyers, highlighting products that meet a minimum of 50 units sold per week.
• Pricing expectations — Business buyers typically look for a 10‑15 % per‑unit discount on bulk bundles; when sellers factor in packaging and shipping savings, overall profitability can improve despite the lower list price.
• Best‑fit categories — Consumables such as cleaning chemicals, office stationery, food‑service supplies, personal‑protective equipment, and industrial tools consistently rank highest for successful case‑pack or pallet adoption.

How Case Pack and Pallet Listings Work

1. Create a parent SKU — The seller opens a new parent product record (e.g., “Eco‑Clean Disinfectant Spray”) and assigns it a unique ASIN that will house all bulk variations.