Overview

Amazon has added a comprehensive specifications guide that details every Premium A+ Content module, including exact image dimensions, character limits, and suggested use cases. The guide, released in early 2024, also showcases real‑world brand implementations to help sellers design higher‑converting product pages. Sellers who use Premium A+ can tap into richer media and interactive tools that Amazon says may lift sales by as much as 20 %.

Key Points

• All‑module specs in one file — The new PDF lists width, height, and file‑type requirements for each Premium A+ layout, eliminating the need to search multiple help pages.
• Live brand examples — Amazon includes screenshots from three top‑selling brands, illustrating how a “Video Hero” module or a “Feature Hotspot” looks when correctly sized.
• Use‑case recommendations — Each module description notes whether it’s best for product storytelling, technical feature highlights, or side‑by‑side competitor comparisons.
• Potential sales lift — Amazon repeats its internal data that standard A+ can add up to 20 % more revenue, and the premium tier adds interactive elements that often outperform static layouts.
• Eligibility reminder – Only brand‑registered sellers who have been granted Premium A+ access can upload the advanced modules; the guide clarifies how to verify eligibility in the A+ Content Manager.

How Premium A+ Content Works

1. Select a module type — In the A+ Content Manager, the seller chooses from options such as “Video Hero,” “Interactive Hotspot,” or “Scrollable Carousel.” For example, a kitchen‑appliance brand might pick “Video Hero” to showcase a 30‑second demo of the product in use.
2. Upload assets to exact specs — The system checks each file against the guide’s dimensions (e.g., 1200 × 800 px JPEG for a “Feature Grid” image) and rejects anything that exceeds the limit. A seller uploading a 1500 × 900 px image would receive an error prompting a resize before the upload succeeds.
3. Add copy within character caps — Text fields have strict limits, such as 150 characters for a headline and 500 characters for body copy. A brand describing a smartwatch’s battery life would need to condense the message to fit the 500‑character allowance, ensuring the text displays fully on the detail page.