Amazon Publishes Premium A+ Content Module Specs Guide for Brand Owners
In early 2024 Amazon released a PDF guide that lists exact specs for every Premium A+ module, such as a 1200 × 800 px JPEG for the Feature Grid and character caps of 150 for headlines and 500 for body copy. The guide shows brand examples and notes that Premium A+ can lift sales by up to 20 % versus standard A+.
Overview
Amazon has added a comprehensive specifications guide that details every Premium A+ Content module, including exact image dimensions, character limits, and suggested use cases. The guide, released in early 2024, also showcases real‑world brand implementations to help sellers design higher‑converting product pages. Sellers who use Premium A+ can tap into richer media and interactive tools that Amazon says may lift sales by as much as 20 %.
Key Points
- All‑module specs in one file — The new PDF lists width, height, and file‑type requirements for each Premium A+ layout, eliminating the need to search multiple help pages.
- Live brand examples — Amazon includes screenshots from three top‑selling brands, illustrating how a “Video Hero” module or a “Feature Hotspot” looks when correctly sized.
- Use‑case recommendations — Each module description notes whether it’s best for product storytelling, technical feature highlights, or side‑by‑side competitor comparisons.
- Potential sales lift — Amazon repeats its internal data that standard A+ can add up to 20 % more revenue, and the premium tier adds interactive elements that often outperform static layouts.
- Eligibility reminder – Only brand‑registered sellers who have been granted Premium A+ access can upload the advanced modules; the guide clarifies how to verify eligibility in the A+ Content Manager.
How Premium A+ Content Works
- Select a module type — In the A+ Content Manager, the seller chooses from options such as “Video Hero,” “Interactive Hotspot,” or “Scrollable Carousel.” For example, a kitchen‑appliance brand might pick “Video Hero” to showcase a 30‑second demo of the product in use.
- Upload assets to exact specs — The system checks each file against the guide’s dimensions (e.g., 1200 × 800 px JPEG for a “Feature Grid” image) and rejects anything that exceeds the limit. A seller uploading a 1500 × 900 px image would receive an error prompting a resize before the upload succeeds.
- Add copy within character caps — Text fields have strict limits, such as 150 characters for a headline and 500 characters for body copy. A brand describing a smartwatch’s battery life would need to condense the message to fit the 500‑character allowance, ensuring the text displays fully on the detail page.
Analysis & Recommendations
Why This Matters
Meeting the precise image dimensions and copy limits prevents upload rejections and enables sellers to use interactive modules that Amazon claims can increase revenue by as much as 20 %. Accurate assets also allow faster publishing and quicker performance testing, driving higher conversion rates.
Key Takeaways
- The guide provides exact dimensions, e.g., 1200 × 800 px JPEG for a Feature Grid module.
- Copy limits are 150 characters for headlines and 500 characters for body text.
- Amazon cites up to a 20 % sales lift for listings that use Premium A+ modules.
- Only brand‑registered sellers with Premium A+ access can upload these advanced modules.
Recommended Actions
- →Download the PDF from sellercentral.amazon.com > A+ Content > Premium A+ Guide and note the specs for each module you plan to use.
- →Audit existing product assets in Seller Central > A+ Content Manager and resize any images that exceed the listed dimensions (e.g., trim 2000 × 120...
- →Create new assets that follow the character caps and upload them via Seller Central > A+ Content Manager > Premium A+ modules, then monitor convers...
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