Overview

Amazon has just published a detailed specifications guide for Premium A+ Content, outlining exact image sizes, text limits, and module‑by‑module requirements. The guide is aimed at brand‑registered sellers who want to use the richer, video‑enabled modules that Amazon says can boost sales by as much as 20 % compared with standard listings. Understanding the new specs helps sellers avoid rejected uploads and spend creative resources more efficiently.

Key Points

• Exact image dimensions — The guide lists pixel‑level width and height for every Premium A+ module, such as 1200 × 800 px for the “Video Hero” slot and a maximum 5 MB file size for hotspot images.
• Text field caps — Each module now has a defined character or word ceiling; for example, the “Comparison Chart” allows up to 250 characters per product feature cell.
• Module‑type recommendations — Amazon suggests which layouts work best for specific categories, like ingredient hotspot images for supplements and carousel videos for home‑goods.
• Real‑world brand samples – The document includes screenshots from three active sellers, showing how a beauty brand combined a scrollable carousel with interactive hotspots to highlight product textures.
• Eligibility limited to Brand Registry — Only sellers enrolled in Amazon Brand Registry can access Premium A+, and availability may differ by marketplace or be gated by performance thresholds.
• Potential sales lift — Amazon cites a maximum 20 % conversion increase for Premium A+, versus the 3‑10 % lift historically seen with standard A+.

How Premium A+ Content Works

1. Select a module type — In the A+ Content Manager, choose a premium layout such as “Interactive Hotspot Image.” A supplement brand might pick this to let shoppers tap on each vitamin ingredient for a pop‑up description.
2. Upload assets that meet specs — Provide an image that exactly matches the listed dimensions (e.g., 1500 × 900 px) and stays under the file‑size limit. If the file exceeds 5 MB, Amazon will reject it, prompting a redesign.