Overview

Amazon's Project Zero is an invitation-only anti-counterfeit program that gives brand owners the power to instantly remove counterfeit listings from Amazon's marketplace. The program combines automated protections with a self-service removal tool, offering enrolled brands an unprecedented level of control over counterfeit enforcement. For Amazon sellers with registered brands, understanding Project Zero's requirements and benefits is essential for protecting intellectual property and maintaining brand integrity.

Key Points / What Sellers Need to Know

• Invitation-only program — Sellers cannot apply directly for Project Zero. Amazon automatically monitors Brand Registry participants and sends invitations to those who meet the eligibility criteria.
• Self-service counterfeit removal — Enrolled brands can instantly remove counterfeit listings using the Project Zero tool, with removals taking effect within minutes rather than days.
• 99% accuracy requirement — Brands must maintain at least 99% accuracy in their removal decisions to retain Project Zero privileges, ensuring the tool is not misused.
• Global enrollment — Once a brand is enrolled in Project Zero in one country, it is automatically enrolled in all available countries, though removals require trademarks enforceable in each jurisdiction.
• Free to use — There is no cost to enroll in Project Zero or use the self-service removal tool. Only the optional product serialization service carries a per-unit fee.
• Training required — New enrollees must complete a 15-minute training course covering Amazon's counterfeit policy and tool usage before gaining access.

Eligibility Requirements

To be considered for a Project Zero invitation, brands must meet several minimum requirements. First, the brand must have an active Brand Registry account with a registered trademark and hold the Rights Owner role. Second, the brand must have a track record of submitting infringement reports through Amazon's Report a Violation tool, with an acceptance rate of at least 90% over the previous six months. Amazon evaluates eligibility on a weekly basis and may consider additional factors beyond these published criteria. Brands that are new to Brand Registry and have not yet used the Report a Violation tool are not eligible until they establish a submission history.