Overview

Amazon's Project Zero is an invite-only program that gives qualified brand owners the power to instantly remove counterfeit product listings from Amazon's marketplace. Unlike the standard Report a Violation (RAV) tool, which requires Amazon to review each complaint, Project Zero lets enrolled brands take immediate action against counterfeit sellers — removing offending listings within minutes.

Key Points / What Sellers Need to Know

• Invite-only access — Brands cannot apply directly for Project Zero. Amazon identifies eligible brands and sends invitation emails automatically when eligibility criteria are met.
• 90% acceptance rate required — To qualify, brands must have submitted infringement reports through the Report a Violation tool with at least a 90% acceptance rate over the previous six months.
• Brand Registry is mandatory — Participation requires an active Amazon Brand Registry account with a registered trademark and a rights owner role.
• Mandatory training — Once invited, brand owners must complete a 15-minute training module covering Amazon's counterfeit policies and proper use of the self-service removal tool before gaining access.
• Immediate removal power — After enrollment, brands can search for and remove counterfeit listings across Amazon's global stores, with removals taking effect within minutes.

How Eligibility and Enrollment Work

Project Zero enrollment is determined entirely at Amazon's discretion. Brands that meet the minimum requirements — an active Brand Registry account with a registered trademark, a rights owner role, and a strong track record of accurate infringement reports — will automatically receive an invitation email. Meeting these criteria does not guarantee enrollment, as Amazon may conduct additional checks. Brand owners can verify their current eligibility status by visiting the Project Zero page within Brand Registry in Seller Central. Eligible brands will see a banner prompting them to enroll, while ineligible brands will see a message explaining they do not yet qualify. Brands that are not yet eligible should continue using the Report a Violation tool to build their track record.