Overview

Your product title is one of the most important elements of your Amazon listing. It is the first thing shoppers see when browsing search results or landing on your detail page, and Amazon's search algorithm uses the words in your title to determine when and where your product appears. Getting your title right can mean the difference between strong organic traffic and a listing that languishes in obscurity.

This reference covers Amazon's official rules for formatting product titles, including character limits, capitalization standards, prohibited content, and the recommended order of title elements.

Key Points / What Sellers Need to Know

• Titles directly affect search visibility — Amazon's A9 algorithm indexes every individual word in your product title, making it one of the most important fields for organic discoverability.
• 50-character minimum guidance for some categories — While the general limit is 200 characters, Amazon recommends keeping titles concise. Some categories enforce stricter limits, and shorter, well-structured titles tend to perform better.
• Capitalization rules are strict — Capitalize the first letter of each word, except for articles (a, an, the), conjunctions (and, or, for), and prepositions with fewer than five letters (in, on, over, with).
• Promotional language is banned — Phrases like "sale," "free shipping," "best seller," or subjective claims like "amazing quality" are prohibited in titles and can result in listing suppression.
• Seller information must stay out of titles — Do not include your seller name, company name, or any branding that is not the actual product brand, unless the product is private label.
• Special characters are not allowed — Symbols such as !, *, $, and ? are prohibited in product titles.

Title Structure and Element Order

Amazon recommends a specific order for the elements in your product title. The standard formula is: Brand Name + Model Number + Product Type + Key Feature(s) + Size/Color/Variant + Quantity (if applicable). For example, a well-structured title might read: "Crayola Washable Markers, Fine Point, Assorted Colors, Pack of 12." Following this structure helps Amazon's catalog systems properly classify your product and makes it easier for customers to quickly understand what you are selling. For bundled products, always state the quantity in parentheses, such as "(Pack of 3)."