Overview

Amazon shoppers decide within seconds whether a product is worth exploring, and the first impression comes from the listing’s photos. High‑resolution, Amazon‑compliant images boost click‑through rates, improve conversion, and lower return rates, making photography a decisive lever for any seller aiming to protect market share and increase revenue.

Key Points

• Resolution threshold — Amazon mandates at least 1,000 pixels on the longest side; a 1,200‑pixel shot of a silicone spatula activates the zoom tool, letting buyers examine texture and flexibility.
• Mandatory white background — The main image must sit on a pure white canvas (RGB 255,255,255); a stainless‑steel kettle photographed against a white backdrop meets the rule and appears uniform across the marketplace.
• Lifestyle and infographic value — Secondary photos that depict a yoga mat in a studio or overlay dimensions on a power drill answer buyer questions before they are asked, driving higher conversion.
• Uniform lighting reduces returns — Soft, diffused illumination eliminates harsh shadows; a pair of headphones lit evenly shows true color and finish, decreasing “item not as described” complaints.
• Optimized file format for speed — Saving images as JPEGs at 70‑80 % quality keeps file sizes under 10 MB, preserving page‑load speed while maintaining visual clarity.
• Consistent framing rule — Amazon requires the product to fill at least 85 % of the frame; a 10‑inch ruler placed beside a coffee mug ensures the mug dominates the shot and complies with the rule.

How High‑Quality Product Photography Works

1. Capture with professional gear — Use a DSLR or mirrorless camera equipped with a macro lens; for a ceramic tea infuser, a 60 mm macro lens records fine mesh details without pixelation.
2. Create a white‑backdrop studio — Hang seamless white paper, position two soft‑box lights at 45‑degree angles, and rest the product on a light‑diffusing tray; this setup removes shadows from a wooden cutting board photo.