Overview

Product images are one of the most important elements of any Amazon listing. They directly influence whether customers click on your product in search results and ultimately decide to purchase. Amazon has detailed requirements for product images, and failing to meet them can result in suppressed listings or removed images — making it essential for every seller to understand these standards.

Key Points / What Sellers Need to Know

• At least one compliant main image is mandatory — Every product listing must include a main image that meets Amazon's technical and visual standards, or the listing may be suppressed from search results entirely.
• Six additional images and one video are recommended — While only one image is required, Amazon strongly recommends uploading at least seven images total plus a video to help customers make informed purchasing decisions.
• Image selection is not guaranteed — Even if you upload images, Amazon may choose different images from other selling partners for display on the product detail page.
• Non-compliant images face consequences — Images that fail technical requirements cannot be uploaded at all, while images that violate visual standards or Amazon's policies may be removed after upload.
• Upload-to-display delay — After uploading, it can take up to 24 hours for an image to appear on the product detail page.

Technical Requirements

Amazon accepts four image file formats: JPEG (recommended), TIFF, PNG, and non-animated GIF files. Images must be between 500 pixels and 10,000 pixels on the longest side, and they should be clear, sharp, and free of pixelation or jagged edges. File naming follows a strict convention — each file must be named using the product identifier (such as ASIN, UPC, ISBN, EAN, GTIN, or JAN), followed by a variant code, followed by the file extension, with each component separated by a period. For example, a properly named file would look like B000123456.MAIN.jpg. Using spaces, dashes, or additional characters in the file name will prevent the image from uploading successfully.

Main Image Standards

The main image carries the most weight because it appears in search results and serves as the first image customers see on the detail page. Amazon requires the main image to have a pure white background with RGB color values of 255, 255, 255. The product should fill approximately 85% of the image frame, and the entire product must be visible without any cropping. No text, logos, borders, watermarks, color blocks, or other graphics are allowed on or around the product. The image must show only one unit of the product along with any included accessories — props or items not included in the purchase should not appear. Packaging should generally be excluded unless it is a key product feature, such as a gift basket or carrying case. Mannequins are prohibited in all forms, including clear, solid-color, flesh-toned, and framework styles.