Amazon Print Connect: How to Print Shipping Labels Directly From Seller Central
Amazon Print Connect (APC) is a Windows‑only desktop utility that routes shipping labels directly from Seller Central to a configured printer, cutting label‑printing time from 20‑30 seconds per order to under 5 seconds. It supports native ZPL for Zebra printers such as ZD620 and lets you set a default printer, but requires Windows 7‑10 and does not work with the Zebra LP‑2844.
Overview
Amazon Print Connect (APC) is a Windows‑only desktop utility that lets sellers send shipping labels straight from Seller Central to a configured thermal or laser printer. By bypassing the traditional PDF download and manual print steps, the tool cuts down on repetitive clicks for high‑volume sellers who ship dozens or hundreds of orders each day. Understanding APC’s requirements and limitations helps sellers decide whether it fits into their fulfillment workflow.
Key Points
- Direct label routing — APC routes each label generated in Seller Central straight to the selected printer, eliminating the need to download a PDF, open it, and click “Print.” For example, a seller processing 150 orders a day can avoid 150 extra download‑open‑print cycles.
- Default printer configuration — Users can set a preferred printer as the default within APC, so every label prints automatically without prompting for device selection. A seller using a Zebra ZD620 thermal printer can lock that machine as the target for all outbound labels.
- Native ZPL support for thermal printers — The application sends labels in Zebra Programming Language (ZPL) directly to compatible thermal printers, which speeds up printing and improves barcode fidelity. A typical scenario sees a 30‑second label generation time drop to under 5 seconds on a ZPL‑enabled printer.
- Windows‑only availability — APC runs exclusively on Windows 7, 8, and 10; macOS, Linux, or Chrome OS users must rely on alternative methods such as PDF downloads or third‑party tools. A seller operating a MacBook Pro will need a Windows VM or a separate PC to use APC.
- No one‑click printing — The software does not provide a single‑click “Print” button inside Seller Central; users must still click the “Print label” link before APC takes over. Sellers seeking true one‑click functionality should evaluate QZ Tray as a complementary solution.
- Printer compatibility caveats — Most modern thermal and laser printers work, but the Zebra LP‑2844 (EPL language) is explicitly unsupported. A seller with that legacy model would need to upgrade hardware or fall back to PDF printing.
Analysis & Recommendations
Why This Matters
By eliminating PDF download and manual print steps, APC can save roughly 15‑25 seconds per order, translating to several hours saved on a busy day of 150+ orders. Faster, automated printing also reduces errors and frees staff to focus on packing, boosting overall fulfillment throughput.
Key Takeaways
- APC routes each label directly to the printer, removing the PDF download‑open‑print cycle and saving ~15‑25 seconds per order.
- Native ZPL support allows Zebra thermal printers like the ZD620 to print labels in under 5 seconds.
- The utility runs only on Windows 7, 8, 10; macOS or Linux users must use a Windows VM or alternative solution.
- Zebra LP‑2844 (EPL language) is explicitly unsupported, requiring hardware upgrade for those users.
Recommended Actions
- →Check your workstation OS (Windows 7‑10) and browser version (e.g., Chrome 115); download and install APC from sellercentral.amazon.com.
- →Open APC, select your shipping label printer (e.g., Zebra ZD620) from the dropdown, set it as default, then generate a test label in Seller Central...
- →If you operate on macOS or Linux, provision a Windows VM or dedicated PC, install APC, and configure the printer, or evaluate QZ Tray for cross‑OS ...
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