Overview

Amazon Prime Big Deal Days returns October 7-10, 2025 as the official holiday shopping kickoff. The four-day event offers Prime members exclusive deals, with sellers able to participate using Lightning Deals, coupons, and Prime Exclusive Discounts created before or during the event.

Key Points

• October 7-10, 2025 — Four-day sales event serving as Q4 launchpad before Black Friday and Cyber Monday
• Prime Members Only — Exclusive access to deals for Prime subscribers across all categories
• Multiple Promotional Tools — Lightning Deals, coupons, and Prime Exclusive Discount campaigns available through Seller Central
• Flexible Submission Timeline — Create promotions anytime before or during event, though early preparation recommended for Lightning Deal approval
• Q4 Strategy Anchor — Performance insights from this event inform inventory and advertising decisions for November holiday rush

Inventory Planning

• Check FBA Receiving Deadlines — Amazon announces specific cutoff dates weeks before event; missing them means no inventory available for October 7-10
• Analyze Historical Data — Review previous Prime Day and Prime Big Deal Days conversion rates to forecast demand and avoid overstocking or stockouts
• Plan for 2-3x Normal Volume — Budget inventory quantities at 200-300% of typical weekly sales for deal-enabled products

Advertising Approach

• Increase Daily Budgets 50-100% — CPC rates spike during major events; raise budgets on top Sponsored Products and Sponsored Brands to avoid mid-day depletion
• Create Deal-Specific Campaigns — Build new Sponsored Brands headlines referencing promotional pricing and limited-time offers
• Use Sponsored Display for Retargeting — Capture shoppers who viewed products but didn't purchase during the four-day window

Seller Impact