Overview

Amazon has reengineered the promotion creation flow inside Seller Central, slashing the number of screens sellers must navigate and adding automation that decides which discount shoppers see. The redesign also eliminates several legacy product‑selection tools and forces a uniform promotional message across the buying journey. Sellers who rely on frequent campaigns should understand the new steps, timing limits, and automatic discount hierarchy to keep their pricing strategies effective.

Key Points

• Reduced setup steps — The new workflow removes redundant screens, cutting the average promotion build time by an estimated 30 % for high‑volume sellers.
• Legacy product selection retired — Browse‑node targeting is no longer available for fresh promotions, forcing sellers to use ASIN‑level or product‑group criteria.
• Uniform customer messaging — Single‑tier promotions now display the same copy on detail pages, checkout and order confirmations, removing custom text options.
• Automatic discount precedence — When a SKU qualifies for multiple active promotions, Amazon automatically shows the deepest discount, eliminating manual display control.
• Extended promotion windows — Campaigns can now run up to 180 days and be scheduled as far as 90 days before the start date, doubling the previous maximum duration.
• Grandfathered existing promotions — Any promotion already live or pending will continue under the old rules, ensuring no abrupt disruption.

How Promotion Creation Works

1. Initiate Promotion — From the Promotions dashboard, click “Create new promotion.” The interface now opens directly to the core settings page, skipping the previous “Select promotion type” and “Define eligibility” screens.
2. Define Eligibility — Choose the promotion type (e.g., percentage off, buy‑one‑get‑one) and then select eligible products using either individual ASIN entry or pre‑saved product groups. For example, a seller with 2,500 SKUs can upload a CSV containing the ASINs they want to discount, rather than navigating a category tree.