Overview

Amazon has revamped the promotion‑building interface in Seller Central, cutting the number of screens required to launch a deal and imposing new limits on product selection and messaging. The changes go live this month and affect anyone who creates percentage‑off, BOGO or other discount campaigns, especially sellers with large catalogs.

Key Points

• Fewer screens — The new workflow collapses the previous multi‑step process into just three main pages, trimming the average setup time by roughly 30 %.
• Brand and browse‑node filters removed — Sellers can no longer target an entire brand or category; only ASIN‑level or saved product‑group selections are permitted.
• Standardized copy — Single‑tier promotions now display Amazon‑generated text on the detail page, checkout and order confirmation, eliminating custom seller messaging.
• Deepest discount wins — When two active promotions overlap on the same listing, Amazon automatically shows the offer with the larger percentage or dollar reduction, discarding manual priority settings.
• Longer runs and earlier scheduling — Promotions may now last up to 180 days and be scheduled as far as 90 days before the start date, compared with the previous 90‑day maximum.
• Legacy promotions unaffected — Existing campaigns that were created with the old brand or browse‑node filters continue to run unchanged, but they cannot be edited using those methods.

What's Changing

1. Consolidated entry screens — Sellers start on a single “Create Promotion” page, select the discount type (e.g., 15 % off) and immediately see a preview of required fields; a seller running a BOGO on a summer line can now finish the core setup in under five minutes.
2. Removal of advanced product filters — The “Select by Brand” and “Select by Browse Node” dropdowns disappear; a vendor who previously applied a 10 % discount to every item under the “Home & Kitchen” node must now upload a CSV of ASINs or use a pre‑saved product group.
3. Amazon‑generated messaging — After choosing “Single‑Tier Promotion,” the system inserts default text such as “Save 20 % on this item today” across all buyer‑facing locations; a seller who once wrote “Buy one, get the second at half price—only this week!” will see the generic line instead.