Overview

Amazon has revamped the promotion‑creation flow in Seller Central, trimming the number of screens required to launch a deal and standardising several elements that were previously customizable. The changes take effect immediately, meaning sellers must adapt their processes to the new, more streamlined interface while accounting for the loss of advanced product‑selection tools and custom messaging.

Key Points

• Fewer screens — The new workflow eliminates two to three configuration pages, cutting the average setup time for a percentage‑off deal from eight clicks to five.
• Legacy selection removed — Brand‑wide, browse‑node, and advanced product‑selection options are no longer offered for any promotion created after the rollout.
• Uniform messaging — Amazon now supplies the exact copy that appears on product detail pages, in the shopping cart, and on post‑purchase confirmations for single‑tier promotions.
• Automatic best‑discount display — When two promotions overlap on the same SKU, the system automatically shows the deeper discount to the shopper.
• Longer windows — Promotions can run up to 180 days and be scheduled as far as 90 days ahead of the start date.
• Grandfather clause — Any promotion that was live or pending before the change will continue under its original settings, but its product list cannot be edited.

How Promotion Creation Works

1. Select promotion type — Choose from Percentage Off, Buy X Get Y, Free Shipping, or other single‑tier options. Example: A seller picks “20 % off” for a line of kitchen gadgets.
2. Add products — Use the standard product picker to search by ASIN, SKU, or keyword and manually add each item. Example: The seller types “ASIN B07XYZ1234” and clicks “Add” to include that kettle in the deal.
3. Set discount details — Enter the discount percentage, quantity thresholds, or shipping waiver amount. Example: The seller inputs “20 %” and confirms the discount applies to a minimum purchase of one unit.