Overview

Amazon has refreshed its Know‑Your‑Customer (KYC) verification guidance for sellers on EU and UK marketplaces as of early 2024. The new help pages break down required documents by country and business structure, and they add step‑by‑step upload instructions. Sellers who rely on these marketplaces need to review the changes to avoid account holds or payment delays.

Key Points

• Country‑specific document lists — A German‑registered GmbH now sees a checklist that includes a German‑issued Handelsregister excerpt, while a French sole proprietor is shown the French “extrait K‑bis” as the accepted business proof.
• Entity‑type breakdown — Separate sections explain that a limited company must upload director passports and a certificate of incorporation, whereas a partnership only needs partner IDs and a partnership agreement.
• Guided upload workflow — The new wizard highlights each upload field, flags missing information in real time, and confirms successful submission with a green checkmark.
• Clear acceptance criteria — Documents must be colour‑clear, less than six months old, and show the full name and address; a blurry utility bill will be rejected automatically.
• Expanded FAQ — Answers now define “beneficial owner” as anyone holding ≥25 % of voting rights and clarify that a legal representative can be a manager, not just a director.
• Performance‑notification shortcut – Sellers can click the red “Verification required” banner in the Performance tab to jump directly to the pending KYC tasks.

What's Changing

1. Country‑tailored requirement tables — When a seller selects “Italy” in the drop‑down, the page displays only the Italian passport, an Italian fiscal code card, and a recent Italian utility bill as acceptable ID and address proofs.
2. Entity‑type specific sections — A UK‑based charity sees a dedicated “Non‑profit” tab that lists the charity registration number and a board‑member ID, while a UK sole trader sees a simpler list limited to personal ID and a bank statement.