Overview

Amazon Outlet is a dedicated storefront where customers shop for discounted overstock and clearance products from a wide variety of categories. For FBA sellers, Outlet provides a structured way to move excess inventory at reduced prices, helping free up warehouse space and reduce long-term storage fees. Understanding how to use Outlet effectively can turn stagnant inventory into recovered capital.

Key Points / What Sellers Need to Know

• Outlet is a clearance destination — Amazon Outlet features discounted products across categories including electronics, toys, beauty, kitchen, and more, giving customers a centralized place to find deals on overstocked items.
• Deals are created through FBA tools — Sellers can find Outlet deal recommendations within their FBA inventory management tools in Seller Central, making it straightforward to identify which products are eligible.
• Amazon approval is required — Outlet deals must be reviewed and approved by Amazon before they appear on the Outlet page, so sellers should plan ahead and not expect instant listing.
• Financial benefits are significant — Using Outlet can improve sell-through rates, boost cash flow, optimize inventory levels, and reduce total storage fees, particularly aged inventory surcharges.
• Wide category coverage — Outlet spans numerous product categories, so most FBA sellers with overstock inventory may find opportunities to participate regardless of their niche.

How Amazon Outlet Works

Amazon Outlet operates as a curated deals page where shoppers specifically look for discounted and clearance-priced products. When FBA sellers have excess inventory sitting in Amazon's fulfillment centers, the system may generate Outlet deal recommendations suggesting that certain products are good candidates for a clearance promotion. Sellers can review these recommendations in their FBA inventory tools within Seller Central and choose to create an Outlet deal by setting a discounted price. Once submitted, the deal goes through Amazon's approval process, and if accepted, the product gets featured on the Amazon Outlet page where deal-seeking customers can discover it.