Overview

Amazon will launch a new fulfillment center in Cranbourne West, Victoria, on June 18 2025. Identified as AVV2, the site will accept both standard‑size and oversize inventory, expanding storage capacity for Australian FBA sellers and promising shorter delivery windows for customers in Melbourne and surrounding regions.

Key Points

• Facility code AVV2 — The new center is listed in Seller Central as “AVV2” at 95 Cranbourne West, VIC 3977.
• Operational start date — Amazon plans to begin processing shipments from the site on June 18 2025.
• Product scope — Both standard‑size (e.g., books, electronics) and oversize (e.g., furniture, large toys) items can be stored and fulfilled.
• Regional benefit – Sellers targeting the Melbourne metro area can expect delivery times to drop from 2‑3 days to 1‑2 days once the center reaches full capacity.
• Capacity relief – The AVV2 site adds roughly 150,000 cubic feet of storage, easing the current 20 % oversubscription at the existing Sydney and Brisbane facilities.
• Algorithmic routing – After launch, Amazon’s inventory placement engine may automatically reroute inbound shipments to AVV2, shifting up to 30 % of new stock destined for Victoria.
• Buy Box impact – Faster local fulfillment can improve a seller’s “Prime” eligibility score, which historically raises Buy Box win rates by 5‑7 percentage points.

How the New Fulfilment Centre Works

1. Create a shipping plan — In Seller Central, you generate a “Send to Amazon” plan; the system now lists AVV2 as a selectable destination for any SKU that meets the size criteria.
2. Label and ship inventory — You affix Amazon‑issued FNSKU labels to each unit and send the cartons to the Cranbourne West address; a typical carrier schedule shows a 2‑day transit from Melbourne’s port to the center.
3. Inbound receipt and quality check — Upon arrival, AVV2 staff scan each pallet, verify label accuracy, and place items on shelves; for oversize goods, a dedicated dock can accommodate pallets up to 1.5 meters high.