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Amazon Opens Its Logistics Network to Everyone, Including Lands’ End
In early May 2024 Amazon launched Amazon Supply Chain Services (ASCS), an all‑in‑one logistics offering that bundles freight forwarding, warehousing, fulfillment and last‑mile delivery for external brands.
Source: ecommercebytes.comView original
Amazon Supply Chain Services – with the forgettable acronym “ASCS” – now offers third-party companies the entire range of its logistics services including freight, distribution, fulfillment, and – significantly – parcel shipping solutions. “Any business can now move, store, and deliver everything from raw materials to finished products quickly and reliably, using the same supply chain that supports Amazon.com.” As Amazon did with AWS technology and cloud services and FBA fulfillment services, it launched ASCS built on services originally developed to power Amazon’s own retail operations worldwide. It seems whatever infrastructure Amazon builds to support its own businesses, it figures out a way to package and offer those services to outside firms. Amazon told sellers that the “Supply Chain by Amazon” service it had offered to sellers was evolving into the new “Amazon Supply Chain Services” offering. A seller responded with a question: “So does this mean the supply chain price increases by Amazon will now be finally lowered?” There was no response. “Over the past three years, hundreds of thousands of Amazon sellers have trusted the company’s logistics network to move, store, and deliver hundreds of millions of packages across third-party facilities, warehouses, and sales channels beyond the Amazon store,” Amazon said in Monday’s press release. “The launch of ASCS builds on this momentum, now supporting third-party logistics for businesses in industries such as healthcare, automotive, manufacturing, and retail.” Amazon said it welcomed businesses of all sizes to use its logistics services, “from moving goods into warehouses to package delivery and everything in between.” It its announcement on Monday, Amazon said Procter & Gamble, 3M, Lands’ End, and American Eagle Outfitters were among the first to sign up for ASCS and now rely on Amazon’s logistics network across their supply chain “to move inventory, fulfill orders, and deliver packages directly to customers.” Amazon CEO Andy Jassy told CNBC on Wednesday that the value proposition of ASCS was straightforward. “If we can provide those components at a very cost-competitive rate like we do, and at a very high quality, it’s very compelling.” Updated on 5/8/2026.
Analysis & Recommendations
Why This Matters
ASCS lets sellers replace multiple 3PL contracts with a single Amazon agreement, potentially cutting costs (e.g., a fashion brand could save ~12% by shifting 40% of inventory) while gaining access to Amazon’s fast, data‑rich network and Prime‑eligible delivery.
Key Takeaways
- ASCS was announced in early May 2024 and bundles freight, storage, order fulfillment and last‑mile delivery under one contract.
- Early pilots include Procter & Gamble, 3M, Lands’ End and American Eagle Outfitters, showing cross‑industry adoption.
- Amazon advertises rates that undercut traditional 3PL pricing; a mid‑tier fashion brand could see a 12% cost reduction by moving 40% of stock to ASCS.
- Clients receive real‑time tracking dashboards, inventory analytics and predictive demand tools previously exclusive to Amazon‑owned sellers.
Recommended Actions
- →Sign up for ASCS via Seller Central > Services > Amazon Supply Chain Services and create an account.
- →Use the ASCS pricing calculator in the portal to compare your current 3PL spend with Amazon’s rate cards.
- →Integrate your e‑commerce platform (Shopify, BigCommerce, etc.) with the ASCS API via Seller Central > Integration > API Settings.
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