Overview

Amazon launched programmatic access to its Automate Pricing tool through the Selling Partner API (SP-API) on February 4, 2025, allowing sellers to create, assign, and manage automated pricing rules entirely through API calls. This eliminates manual SKU association in Seller Central and enables fully automated repricing strategies that scale across large catalogs with real-time price adjustments.

Key Points

• Full API-Based Rule Management — Sellers can create, assign, switch, and remove pricing rules for individual SKUs entirely through API calls without logging into Seller Central.
• Multiple Rule Types Supported — API supports competitive price rules, global selling price rules, lowest price matching, external price tracking, sales-based rules, and custom-defined rules.
• Price Guardrails — Minimum and maximum price thresholds can be set per SKU to protect margins while allowing automated adjustments within safe boundaries.
• Bulk Enrollment — Sellers can use structured JSON payloads to enroll multiple SKUs into pricing rules simultaneously, making it practical for catalogs with 1,000+ SKUs.
• Continuous Execution — Once rules are configured, Amazon's system adjusts prices based on real-time market conditions 24/7 without further intervention.

How the API Works

• Retrieve Available Rules — Call the Product Pricing API to get available pricing rules for your account, each identified by a unique rule ID (e.g., COMPETITIVE_BUYBOX, CROSSBORDER_PRICING).
• Enroll SKUs — Send a PATCH request to the Product Pricing API with the rule ID and price guardrails (minimum_seller_allowed_price and maximum_seller_allowed_price).
• Verify Status — Rule changes process asynchronously, so call the getItem operation to confirm enrollment was applied successfully.
• Access Custom Rules — Any custom rules created in Seller Central are accessible and assignable through the API, not just Amazon's predefined rule types.

API Limitations