Overview

Amazon has introduced a limited‑time incentive aimed at newcomers to its Fulfillment by Amazon (FBA) service. From now until December 31 2026, qualifying sellers will pay a flat 5 % referral fee on every sale and will not be charged any monthly inventory‑storage fees. The reduction removes two of the most significant cost hurdles for sellers testing Amazon’s logistics network.

Key Points

• Flat 5 % referral fee — Replaces the usual category‑specific rates that range from 8 % to 17 %, delivering a 3‑12 percentage‑point reduction per order.
• Zero monthly storage charges — Eliminates the standard per‑cubic‑foot fees, including the October‑December peak surcharge that can reach $2.40 per cubic foot.
• Eligibility window — The offer is open to sellers who adopt the Professional plan ($39.99/month) and have never used FBA, giving them up to 12 months to evaluate the service.
• Fulfillment fees remain — Picking, packing, and shipping costs based on size and weight are still applied; sellers should run the FBA Revenue Calculator to see the net impact.
• Limited to new FBA users — Existing FBA sellers are excluded, ensuring the discount targets those who have not yet experienced Amazon’s fulfillment capabilities.

How the Discount Program Works

1. Enroll as a Professional seller — Sign up for the $39.99/month Professional plan, then navigate to the FBA enrollment page and select the “New Seller Discount” option. Example: A seller launching a handmade jewelry line in March 2025 registers for the program and receives a confirmation email.
2. Ship inventory to Amazon — Prepare shipments according to Amazon’s inbound guidelines and send the stock to a designated fulfillment center. Example: The same jewelry seller sends 500 units of a silver pendant, each weighing 0.2 lb, to a Midwest fulfillment hub.
3. List products with the flat referral rate — When creating product listings, the system automatically applies the 5 % referral fee instead of the standard 20 % rate for jewelry.