Overview

Amazon is offering a limited‑time program that eliminates the cost of Irish VAT registration and provides up to two years of complimentary VAT filing for sellers entering the Ireland marketplace. The promotion, valued at roughly €1,900, runs until the end of 2025 and is designed to remove a major compliance hurdle for cross‑border sellers.

Key Points

• Free Irish VAT registration — Sellers receive an Irish VAT number through Amazon’s built‑in tax solution at no charge, removing the typical €200‑€300 registration fee.
• Two years of filing covered — Amazon handles quarterly VAT returns for the first 24 months, saving sellers an estimated €1,600 in filing service costs.
• Integrated compliance dashboard — All registration and filing steps occur inside the Seller Central VAT & EPR hub, so users never leave the Amazon interface.
• Provider choice within the platform — Sellers can select from Amazon‑approved tax partners directly in the dashboard, keeping the workflow centralized.
• Eligibility limited to new Irish store participants — Only sellers who have not yet enabled inventory placement in the Irish marketplace or uploaded an Irish VAT number can enroll.
• Enrollment window through 2025 — The offer must be activated before the program expires, giving sellers a defined timeline to plan their expansion.

How the Free VAT Registration Offer Works

1. Access the VAT & EPR hub — Log in to Seller Central, navigate to the “VAT and Extended Producer Responsibility” section, and click “Start Free Registration.” Example: A UK‑based seller sees the option on the dashboard and selects “Ireland” as the target market.
2. Select a tax provider — Choose one of the pre‑approved tax service partners displayed in the list; Amazon records the selection automatically. Example: The seller picks “TaxPartner A,” which is known for fast turnaround on VAT numbers.
3. Submit basic business information — Provide company name, address, and any existing EU tax identifiers; Amazon forwards the data to the Irish Revenue Office on the seller’s behalf.