Amazon Offers Free Advertising Webinars for Sellers New to Sponsored Ads
Amazon is offering free, live two‑session webinars for sellers new to Sponsored Ads. Registration is done via the Seller Central Advertising Education hub, with Session 1 covering Sponsored Products, Brands and Display fundamentals and Session 2 focusing on listing optimization and keyword research.
Overview
Amazon is rolling out a series of free, live webinars aimed at sellers who have never run Sponsored Ads. The two‑session program, led by Amazon advertising specialists, teaches the basics of the ad ecosystem and how to ready listings before spending any budget. Sellers who want to gain visibility quickly should consider attending to avoid costly trial‑and‑error launches.
Key Points
- Free, live webinars — No charge and no advertising spend commitment required.
- Two‑part curriculum — Session 1 covers ad fundamentals; Session 2 focuses on listing and keyword preparation.
- Interactive Q&A — Each webinar ends with a live question‑and‑answer segment where sellers can ask about their own products.
- Flexible registration — Sessions are offered on a rolling schedule; sellers can sign up for dates that match their availability.
- Open to all experience levels — Even sellers with existing campaigns can benefit from the optimization tips in Session 2.
How the Webinar Series Works
- Register via Seller Central — Log in to the Advertising Education hub, select a future date for Session 1, and confirm registration; a confirmation email with the Zoom link is sent immediately.
- Attend Session 1: Sponsored Ads Foundations — The specialist walks through the three ad types (Sponsored Products, Sponsored Brands, Sponsored Display), explains the auction‑based bidding model, and shows how ad placement is determined. For example, a seller of a stainless‑steel water bottle learns why a Sponsored Product ad appears on search result pages while a Sponsored Brand ad can showcase a custom headline and logo on the top of the page.
- Complete Session 2: Preparing Listings for Ads — After a short interval (typically one to two weeks), sellers join the second live session, which dives into listing optimization, basic keyword research, and budget sizing. A practical example demonstrates how improving a product title and bullet points for a silicone baking mat can raise its ad relevance score, leading to lower cost‑per‑click.
Analysis & Recommendations
Why This Matters
The webinars give sellers a step‑by‑step roadmap to launch ads with optimized listings, reducing CPC and improving ROAS from day one. Sellers can test with as little as $10 daily spend and see measurable gains such as a 15% relevance boost from title tweaks.
Key Takeaways
- Free, live webinars are a two‑part curriculum with no advertising spend commitment required.
- Session 1 teaches Sponsored Products, Sponsored Brands, and Sponsored Display fundamentals, including the auction‑based bidding model.
- Session 2 provides a checklist for listing optimization and a keyword‑research framework; adding “non‑slip” to a yoga‑mat title raised ad relevance...
- Registration is via Seller Central > Advertising > Education hub, with a confirmation email containing a Zoom link.
Recommended Actions
- →Log in to Seller Central, go to Advertising > Education hub, and register for a preferred date of Session 1.
- →After Session 1, use the Session 2 checklist to audit and update product titles, bullet points, and images in your listings.
- →Create a Sponsored Products campaign with a $10 daily budget and set competitive bids based on the CPC estimates discussed in the webinar.
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