Overview

Amazon has changed its product‑listing workflow so that sellers must upload and obtain approval for required compliance documents before a new ASIN can go live. The rule, enforced starting in 2024, targets categories where safety or regulatory standards are strict, and it forces sellers to prove conformity up front rather than after the listing appears. The policy aims to protect shoppers and reduce the risk of regulatory penalties for the marketplace.

Key Points

• Pre‑listing compliance approval required — If Amazon flags a product for compliance, the seller must submit the needed paperwork and receive clearance before the item becomes searchable; for example, a toy manufacturer must upload a UL 962 test report before the toy’s ASIN appears.
• Only new listings are affected — Existing ASINs that are already live remain unchanged, so a seller with 1,200 active products will not see any retroactive blocks.
• Amazon may request more evidence later — Even after an initial “approved” status, Amazon can ask for additional certificates, such as a newer FCC ID for an electronics device, and sellers must keep all records ready for inspection.
• Safety compliance is non‑negotiable — Products that could cause death, injury, or property damage must meet all applicable laws and Amazon’s internal standards; a kitchen appliance lacking a CSA certification will be denied regardless of price or rating.
• Category‑specific thresholds apply — For high‑risk groups such as children’s products, Amazon requires at least two independent test reports, meaning a seller of wooden puzzles must provide both an ASTM F963 certification and a third‑party chemical safety analysis.
• Failure to comply results in listing removal — If the uploaded documents do not meet Amazon’s criteria, the listing is automatically suspended and the seller receives a “Compliance Rejection” notice within 24 hours.
• Documentation must be current — Amazon rejects any certificate older than the date specified in the product’s regulatory framework; a 2022 CE mark for a 2024‑released wearable will be flagged as outdated.