Overview

Amazon has introduced a referral‑fee discount that activates when Business sellers list a price at least 3 % lower than the standard consumer price. Effective 1 October 2025, the reduction applies automatically to bulk purchases made through Amazon Business, giving sellers a direct cost advantage on high‑volume B2B orders.

Key Points

• 3 %+ business discount triggers fee cut — Any SKU priced 3 % or more beneath the retail price qualifies for a lower referral fee on qualifying Business orders.
• Zero‑step enrollment — Sellers do not need to submit a separate application; simply setting the discounted business price in Seller Central activates the program.
• FBA multi‑unit fulfillment discount stacks — For Fulfilled‑by‑Amazon items, Amazon also reduces the per‑unit fulfillment charge when the same buyer orders multiple units in one shipment.
• Visibility limited to verified Business buyers — The reduced price appears only to accounts that have completed Amazon Business verification, leaving the consumer‑facing catalog unchanged.
• Targeted at high‑volume categories — Products such as office supplies, janitorial chemicals, medical consumables and food‑service goods typically generate the largest bulk orders and therefore reap the biggest fee savings.
• Improved unit economics before any margin sacrifice — Because B2B buyers tend to return fewer items, the combined effect of larger order sizes and lower referral fees can boost profitability even when the seller concedes a modest price discount.

How the Referral Fee Discount Works

1. Set a qualifying business price — A seller lists a SKU with a business‑only price that is at least 3 % below the publicly displayed consumer price. Example: A pack of printer paper sells for $12.99 to shoppers; the seller creates a Business price of $12.50, a 4 % reduction.
2. Amazon detects eligible orders — When a verified Business buyer adds the SKU to a cart and the order meets the quantity or value thresholds for a bulk purchase, Amazon flags the transaction as “Business bulk.”