Overview

Amazon has introduced a fee‑reduction program that rewards sellers who give business buyers a price advantage of at least 3 % on bulk purchases. Effective 1 October 2025, the discount applies automatically to qualifying Amazon Business orders, lowering the referral fee that sellers pay. Sellers who tap into this incentive can improve margins on high‑volume sales while still offering competitive rates to corporate customers.

Key Points

• 3 % discount threshold — A business price or quantity‑tier discount that is 3 % lower than the regular consumer price activates the reduced referral fee.
• No enrollment required — Eligibility is determined by the pricing settings you already use in Seller Central; there is no separate application.
• FBA multi‑unit fee cut — When a business buyer orders several identical units, Amazon lowers the per‑unit fulfillment charge, adding another layer of savings.
• Amazon Business reach — The marketplace serves more than 8 million organizations worldwide, from schools to government agencies, providing a sizable buyer pool for bulk sellers.
• Higher order values, lower returns — Business customers typically place larger carts and return items less frequently than retail shoppers, enhancing per‑unit profitability even after a price cut.

How the Referral Fee Discount Works

1. Set a qualifying business price — In Seller Central, enter a business‑only price that is at least 3 % below your standard listing. For example, if your consumer price is $20, a $19.30 business price meets the requirement.
2. Create tiered quantity discounts — Alternatively, define discount tiers such as “Buy 10‑19 units – 2 % off, 20‑49 units – 4 % off.” Any tier that offers a 3 % or greater reduction triggers the lower referral fee for orders that fall into that tier.
3. Amazon detects the configuration — The system scans your pricing rules in real time. When a business buyer adds a qualifying quantity to the cart, Amazon automatically applies the reduced referral fee to that transaction.