Overview

Amazon has rolled out a regulatory compliance services feature within Seller Central, designed to help merchants navigate the often complex web of obligations that come with selling across European markets. The platform connects sellers with vetted third-party service providers who specialize in Value Added Tax (VAT) registration and filing, Extended Producer Responsibility (EPR) compliance, and Recycling Participation (RsP) requirements. For sellers looking to expand internationally, this tool removes one of the biggest barriers to entry: figuring out how to stay compliant in unfamiliar regulatory environments.

Key Points / What Sellers Need to Know

• Third-Party Provider Marketplace — Amazon has built an interface where sellers can discover, compare, and connect with compliance experts who handle VAT, EPR, and RsP obligations across multiple European countries.
• Direct Contracting Model — Amazon facilitates the connection but does not provide compliance services itself. Sellers contract and pay third-party providers directly, and all services are subject to each provider's own terms and conditions.
• Multi-Country Bundles Available — Providers offer competitively priced bundles for sellers expanding across multiple EU markets, with some packages covering up to five services for 20 ASINs.
• 48-Hour Response Guarantee — After submitting your contact information through the platform, the selected third-party provider is expected to respond within 48 hours. If they remain unresponsive after 72 hours, Amazon's support team can intervene.
• Real-Time Pricing Transparency — Sellers can view and compare individual service pricing and multi-country bundles before committing, with clear distinctions between one-time and recurring fees.

How It Works

The compliance services hub is accessible through multiple entry points depending on where you currently sell. US-based sellers looking to expand into Europe can find the feature through their Seller Central dashboard, while those already operating in at least one EU store can access it through their Seller Central-EU portal. The process is straightforward: select your target region and country, choose the compliance services you need, review available packages and pricing, and then submit your contact information. A third-party provider will then reach out to begin the onboarding process. Once signed up, all payments flow directly to the provider rather than through Amazon.