Overview

Amazon has rolled out a new bulk‑listing utility inside Seller Central that lets sellers upload their own inventory spreadsheets instead of the platform‑provided templates. The feature, launched in early 2024, uses artificial intelligence to read the uploaded file and automatically create draft product listings that match Amazon’s catalog requirements. Sellers with large assortments or those who already manage data on other marketplaces stand to shave hours, or even days, off the onboarding process.

Key Points

• Custom spreadsheet uploads — Sellers can submit XLS or TSV files directly from the “Add your products” page, bypassing Amazon’s proprietary listing loader templates.
• AI‑driven field mapping — The system scans column headers, detects product attributes such as title, price, and UPC, and aligns them with Amazon’s internal fields without manual re‑formatting.
• Cross‑platform compatibility — Files exported from Shopify, Walmart, or a proprietary ERP can be used, eliminating the need to recreate data in Amazon’s format.
• Draft‑first workflow — All generated listings appear as drafts, giving sellers a safety net to verify mappings before the items go live.
• Error reduction — Early tests show a 30 % drop in mis‑placed attribute errors compared with the traditional template method, because the AI catches mismatched columns automatically.
• Scalable for large catalogs — Sellers can upload files containing tens of thousands of rows; the AI processes them in batches, producing draft listings within minutes.

How Bulk Listing Tool Works

1. Select custom upload — From the “Add your products” section, the seller chooses the “Upload your own spreadsheet” option and picks an XLS or TSV file. Example: A seller of home décor uploads a 5,000‑row Excel file exported from their inventory management system.
2. AI analyzes and maps — Amazon’s AI engine reads the file, matches column headings like “ItemName” or “Cost” to Amazon attributes such as “Product Title” and “Standard Price,” and creates draft listings.