Overview

Amazon is rolling out 3D model support for product listings, giving brand-registered sellers a new way to showcase their products from every angle. The feature aims to provide customers with a more immersive shopping experience, which Amazon says can help drive higher conversion rates. Sellers in eligible categories can now upload 3D content directly through Seller Central, potentially giving their listings a significant competitive edge over standard image-only presentations.

What's New

• 3D model uploads for listings — Brand-registered sellers can now add interactive 3D models to their product detail pages, allowing customers to rotate and examine products from all angles.
• Category-specific rollout — The feature is currently available for select categories including home, furniture, consumer electronics, shoes, and eyewear, with a full list of eligible product types available in Seller Central.
• Quality review process — All submitted 3D models are evaluated against Amazon's quality standards and may require retouches before they go live on listings.
• Studio partnerships — Sellers who don't have existing 3D models can connect with Amazon-listed 3D content studios to get professional models created.
• Mobile 3D scanning — Amazon also offers 3D model scanning through the Amazon Seller app, giving sellers a lower-cost entry point for creating 3D content.

Eligibility and Requirements

This feature is exclusively available to brand-registered sellers, meaning you must be enrolled in Amazon's Brand Registry program to take advantage of 3D model uploads. Your products must also fall within one of the supported categories. Amazon has published a dedicated page listing all eligible product types under its "3D shopping experience and product types" documentation, so sellers should check there first before investing time or money in 3D content creation.

The brand owner requirement is verified directly within the upload interface. When you navigate to your product in Seller Central's media manager, you'll need to confirm that the brand owner icon appears in the right pane before the 3D upload option becomes available. This ensures that only verified brand owners can add 3D content to their own product listings, maintaining quality control across the marketplace.