Overview

Amazon now offers a free 3D scanning tool in its iOS Seller app that lets brand-registered sellers create interactive 3D product models. Shoppers can rotate and view products from every angle on the listing page. The scanning process takes minutes, models are reviewed by Amazon's 3D artists, and approved models automatically appear on listings within 3 weeks. Requires iOS 17 or later.

Key Points

• Free 3D model creation — Brand Registry sellers can generate 3D product models at no cost using iPhone/iPad with iOS 17+
• Guided scanning — In-app instructions walk through capturing products from all angles in a few minutes
• Professional review — Each scan reviewed by Amazon 3D artist to ensure quality before publishing
• Automatic listing integration — Approved models add to product pages automatically within 3 weeks, no manual upload
• Category and product limitations — Not all products eligible; reflective, transparent, very small, or oddly shaped items may not scan well

Seller Impact

• Scan top 20 best sellers first — Prioritize 3D models for your highest-traffic products where enhanced visuals will drive most conversion lift
• Test in competitive categories — If you compete in crowded niches (phone accessories, home decor), add 3D models to differentiate listings before competitors
• Plan 4-week lead time — Submit scans at least 28 days before product launches or major promotions since review takes 3 weeks
• Monitor return rate changes — Track returns 60 days before vs after adding 3D models to measure if better visualization reduces expectation mismatches

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Source: sellercentral.amazon.com