Overview

Amazon has introduced a free 3‑D scanning capability inside the iOS version of the Seller app, available to brand‑registered sellers who run iPhone or iPad devices on iOS 17 or later. The tool lets merchants capture their products, turn the captures into interactive 3‑D models, and have those models appear on the product detail page without any additional upload steps. Sellers should care because the visual upgrade can boost conversion, lower return rates, and give a competitive edge in crowded categories.

Key Points

• Free 3‑D model creation — Brand‑Registry merchants can generate fully interactive 3‑D assets at no cost, simply by using an iPhone or iPad that runs iOS 17 or newer.
• Guided scanning experience — The app walks users through a step‑by‑step process, prompting them to capture the item from required angles and lighting conditions, which reduces the learning curve for sellers unfamiliar with 3‑D photography.
• Professional quality review — After a scan is submitted, Amazon’s internal 3‑D artist team evaluates the model for visual fidelity, scale accuracy, and compliance with Amazon’s style guidelines before it goes live.
• Automatic listing integration — Once approved, the 3‑D model is attached to the ASIN automatically; sellers do not need to navigate a separate upload portal or manage file formats.
• Eligibility varies — Items that are highly reflective, transparent, extremely small, or have irregular geometry (for example, glass perfume bottles or intricate jewelry) may fail the scan or be rejected during review.

How the Free 3‑D Scanning Feature Works

1. Initiate Scan in the Seller App — A seller opens the iOS Seller app, selects “Create 3‑D Model,” and chooses an eligible ASIN. For example, a seller of Bluetooth earbuds taps the button, sees a preview of the required background, and proceeds to the camera screen.
2. Capture Guided Images — The app displays on‑screen cues (such as “rotate 15° clockwise”) and a progress bar. The seller moves the device around the product, capturing a series of overlapping photos while the app automatically adjusts exposure. In a typical session, a tabletop lamp might require 30–40 images taken over a two‑minute period.