Overview

Amazon now lets brand-registered sellers upload country-specific product images tailored to individual international marketplaces. Sellers can create images with local language text and region-appropriate visuals through Seller Central's image upload tool. The feature works across all Amazon stores but doesn't guarantee localized images will display instead of global images.

Key Points

• Country-specific images — Upload unique product images targeted to specific Amazon marketplaces (e.g., German text for Amazon.de)
• Integrated into Seller Central — Access through standard image upload workflow; drag-drop image and select target country from dropdown
• Brand Registry required — Only available to sellers enrolled in Amazon Brand Registry
• Active listing required — Must have existing listing on target marketplace; cannot pre-upload for unlisted stores
• Not guaranteed to display — Amazon's algorithm may still show global images in some cases even after uploading localized versions

Seller Impact

• Localize for top international stores — Create localized images with translated text for your top 3 international marketplaces by revenue (e.g., .de, .fr, .co.uk)
• Translate infographics professionally — Use native speakers or pro translators for image text, not Google Translate; poor translation hurts more than generic images
• Start with low-converting international stores — Prioritize markets where you have traffic but below-average conversion rates (check Business Reports by marketplace)
• Monitor if localized images appear — Check listings 48 hours after upload from local IP or VPN to verify localized images display; contact Seller Support if global images persist

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Source: sellercentral.amazon.com