Overview

In early February 2026 Amazon re‑organized its educational portal, moving the entire Seller University library into a brand‑new top‑level “Learn” tab on the Seller Central navigation bar. The change places videos, PDFs, and webinar recordings just one click away from the homepage, allowing sellers of any experience level to locate compliance guidance and performance‑boosting tips more quickly. Faster access means less time hunting for resources and more time applying best practices to improve listings, shipments, and account health.

Key Points

• Top‑level navigation — The new “Learn” entry appears as the fifth icon on the main menu, directly between “Advertising” and “Reports,” eliminating the previous submenu route.
• Content volume unchanged — Over 1,200 instructional videos, roughly 350 downloadable guides, and 150 archived webinars remain accessible, now grouped under the single tab.
• Multilingual support — All eight languages Amazon offers for Seller University—English, Spanish, German, Japanese, Portuguese, French, Italian, and Chinese—continue to be available in the refreshed layout.
• Single‑click entry — Users who once clicked “Performance → Seller University” can now reach the full catalog with one click from the dashboard, cutting navigation steps by at least two clicks for the average seller.
• Scalable design — The dedicated tab creates room for upcoming interactive courses, certification pathways, and live workshop events that Amazon has signaled will roll out later in 2026.
• Progress tracking — A “My Learning” dashboard records completed items and displays a visual progress bar for each learning track, helping sellers monitor their education milestones.

How the Learn Tab Works

1. Find the tab — On the Seller Central home screen, locate the label “Learn” positioned between “Advertising” and “Reports.” For instance, a seller logging in on February 12 2026 would see the tab highlighted in blue, indicating the active page.
2. Choose a content type — Inside the Learn hub three icons appear: “Videos,” “Guides,” and “Webinars.” Selecting “Guides” opens a list of PDF resources such as the “FBA Prep Checklist.”