Amazon Moves Seller University to New 'Learn' Tab in Seller Central
In early 2024 Amazon added a top‑level “Learn” tab to Seller Central, moving the entire Seller University library from the hidden Performance submenu to a main navigation item. The new address is sellercentral.amazon.com/learn and all videos, PDFs, e‑learning modules and webinars remain unchanged.
Overview
Amazon has added a top‑level “Learn” tab to the Seller Central navigation bar, moving the entire Seller University library out of a hidden submenu. The redesign went live in early 2024 and places training resources directly in the main menu, making them easier for sellers of any experience level to locate.
Key Points
- Dedicated “Learn” tab — A new tab now sits alongside Orders, Inventory, and Advertising, giving instant access to all educational content.
- Seller University relocation — The full Seller University portal, previously reachable only through a dropdown under Performance, now lives inside the Learn tab.
- Content unchanged — Every video, PDF guide, e‑learning module, and webinar recording that existed before the move remains available without loss.
- Multilingual support retained — Resources continue to be offered in all languages that Amazon previously supported, such as English, Spanish, German, and Japanese.
- Navigation consistency — Amazon has aligned the Learn tab with other top‑level sections, so the menu layout now follows a uniform pattern across the platform.
- Redirects in place — Bookmarked URLs that pointed to the old Seller University location automatically forward to the new page during the transition period.
How the New “Learn” Tab Works
- Locate the tab — After signing in, sellers see “Learn” among the primary menu items at the top of the screen; clicking it opens the Seller University homepage. Example: A seller who previously clicked Performance → Seller University now clicks the single “Learn” button to reach the same landing page.
- Browse by topic or skill level — The landing page displays categories such as Getting Started, Advertising, Fulfillment, and Policy Compliance, each with sub‑filters for beginner, intermediate, or advanced material. Example: A new seller selects “Getting Started” → “Beginner” to watch a 5‑minute video on creating the first product listing.
- — Clicking a course tile launches the chosen video, PDF, or webinar; the interface also shows related modules and a progress tracker.
Analysis & Recommendations
Why This Matters
The visible Learn tab lets sellers locate official training instantly, shortening the time needed to find guidance and supporting better account health and growth. Updating bookmarked URLs avoids broken links, and dedicating 30 minutes weekly to new modules can accelerate skill adoption.
Key Takeaways
- A new top‑level “Learn” tab was introduced alongside Orders, Inventory, and Advertising in early 2024.
- Seller University content (videos, PDFs, webinars) was migrated unchanged to sellercentral.amazon.com/learn.
- Redirects automatically forward old URLs such as sellercentral.amazon.com/cu/selleruniversity to the new Learn page.
- Multilingual resources continue to be offered in English, Spanish, German, Japanese and other supported languages.
Recommended Actions
- →In Seller Central, click the new “Learn” tab to access Seller University and browse categories like Getting Started or Advertising.
- →Update any saved links from the old Seller University URL to https://sellercentral.amazon.com/learn to prevent broken redirects.
- →Schedule a 30‑minute weekly session to complete a new module from the Learn tab and track progress using the built‑in progress tracker.
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