Overview

Amazon is rolling out a new coupon management dashboard to replace the legacy system, promising a simplified experience and additional features for sellers. The transition involves a phased "dial-up" period lasting approximately two to three weeks per marketplace, during which sellers will need to navigate between two dashboards with different capabilities. Understanding how this migration works is essential for any seller who relies on coupons as part of their promotional strategy.

Key Points / What Sellers Need to Know

• New dashboard is the future — Amazon is re-architecting its entire coupon management system. Once the transition is complete, all coupon operations will be handled exclusively through the new dashboard.
• Phased rollout by marketplace — The dial-up period lasts roughly two to three weeks per store, though Amazon has noted this timeline may shift depending on migration progress.
• Limited legacy dashboard access during transition — During the dial-up window, the old coupon dashboard will only allow sellers to view and cancel coupons that were created before the transition began. All new coupon creation must happen on the new dashboard.
• Historical coupons may disappear — Coupons older than 18 months at the start of dial-up will not be migrated and will become inaccessible once the transition is complete.
• Subscribe & Save and Repeat & Save coupons move automatically — SnS and RnS coupon management will transition to the new dashboard, while the legacy dashboard retains only standard coupon viewing and cancellation.

How the Transition Works

The migration follows a two-phase approach. During the initial dial-up period, clicking the coupon option in Seller Central's promotion menu will redirect sellers to the new dashboard by default. A banner at the top of the new dashboard provides a link back to the legacy system for sellers who need to manage older coupons. On the new dashboard, sellers can create all coupon types, including standard coupons, Subscribe & Save coupons, and Repeat & Save coupons where those programs are available. The legacy dashboard becomes read-only for previously created coupons — sellers can view and cancel them, but all creation, editing, and cloning actions must be performed on the new system.