Overview

Amazon is merging the former Prime‑Exclusive Discounts feature into the main Price Discounts tool inside Seller Central. The legacy Prime‑Exclusive Discounts interface will disappear on July 7 2025, and sellers must move any active or future Prime‑only promotions to the unified tool before that date. This change streamlines discount management and prevents interruptions to Prime‑member pricing offers.

Key Points

• Tool consolidation — Prime‑only promotions are now created inside the Price Discounts dashboard, removing the need for a separate screen.
• Retirement deadline — The old Prime Exclusive Discounts page will be removed from Seller Central on July 7 2025.
• Creation cutoff — Starting January 1 2025, sellers cannot add new discounts in the legacy tool.
• Legacy discount expiration — Any Prime‑exclusive discounts set up before the cutoff must end by December 31 2024; they will be automatically terminated at their scheduled end time.
• Customer experience unchanged — Prime members will continue to see the same “Prime‑exclusive” badge and pricing as before, because the front‑end display is not altered.
• Permission update required – Teams that use secondary user accounts must grant Price Discounts access through User Permissions, or those users will lose the ability to edit Prime‑only offers after the migration.

How the Updated Price Discounts Tool Works

The refreshed Price Discounts interface now supports both universal and Prime‑only price cuts in a single workflow. Sellers can search their entire catalog, apply discounts, set start and end dates, and monitor performance without toggling between multiple pages.

1. Select audience — When configuring a new discount, choose “Prime customers” from the audience dropdown to limit the offer to Prime members; selecting “All customers” keeps the discount visible to everyone.
2. Add products — Use the catalog search box to pull items by ASIN, SKU, or keyword; for example, a seller can add 15 winter jackets in seconds and apply a 20 % Prime‑only discount.