Amazon MCF Photo on Delivery: How Sellers Can Access and Share Proof of Delivery
Amazon's MCF Photo on Delivery feature captures proof-of-delivery images for Multi-Channel Fulfillment orders. Sellers can access photos via tracking website or API, and share them with shoppers automatically by providing email at order creation.
Overview
Amazon's Multi-Channel Fulfillment (MCF) service now offers a Photo on Delivery feature that captures an image of a package at its final drop-off location. This proof-of-delivery tool helps sellers who use MCF to fulfill orders from non-Amazon sales channels confirm that shipments reached their destination. For sellers managing customer service across multiple storefronts, having photographic evidence of delivery can reduce disputes and build buyer confidence.
Key Points / What Sellers Need to Know
- Proof of delivery via photo — MCF captures a photo at the final drop-off location, giving sellers visual confirmation that a package was delivered to the correct address.
- Limited to Amazon last-mile carriers — Delivery photos are only available for shipments where Amazon handles the last-mile delivery. Orders fulfilled through third-party carriers are not eligible.
- Quality standards apply — Not all deliveries will have photos available. Amazon applies internal quality requirements, such as ensuring photos are high-resolution and do not include images of people.
- No reimbursement tied to photo availability — MCF fulfillment fees and items in orders marked as delivered by the carrier are not eligible for reimbursement, regardless of whether a delivery photo exists.
- Multiple access methods — Sellers can retrieve delivery photos through Amazon's tracking website or programmatically via the getOrder API.
How to Access Delivery Photos
Sellers have two primary methods for viewing delivery photos. The first is through Amazon's tracking website, where photos become available after delivery is confirmed. Sellers or their customers can authenticate by entering the shipment's zip code to view the corresponding image. The second method is through the getOrder API, where delivery photos appear under the fulfillmentPackage > delivery > documents objects with the document type labeled as "DELIVERY_IMAGE." Amazon provides a tutorial to guide sellers through the API-based retrieval process, which is particularly useful for sellers who want to automate photo access across high volumes of orders.
How to Share Delivery Photos with Shoppers
Analysis & Recommendations
Why This Matters
Multi-channel sellers using MCF can now leverage delivery photos to resolve disputes and improve customer trust. This reduces chargebacks and 'item not received' claims on external sales channels.
Key Takeaways
- Delivery photos are only available when Amazon handles last-mile delivery
- Sellers can access photos via tracking website or getOrder API
- Adding shopper email at order creation enables automatic photo sharing
- Photo availability does not affect reimbursement eligibility
Recommended Actions
- →Add shopper email addresses to all MCF orders to enable automatic delivery photo sharing
- →Set up getOrder API integration to programmatically retrieve delivery photos for high-volume operations
- →Update customer service workflows to reference delivery photos when handling delivery disputes
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!