Overview

Amazon will increase its Multi‑Channel Fulfillment (MCF) fees by roughly $0.30 per unit beginning January 15 2026. The change targets sellers who ship orders from Amazon‑managed warehouses to external platforms such as Shopify, TikTok Shop, or their own websites. To soften the impact, Amazon introduced an MCF Rewards program that offers tiered fee discounts and FBA credits for high‑volume omnichannel sellers.

Key Points

• Average fee rise — MCF charges go up by about $0.30 per unit, the largest single‑unit increase in the 2026 fee update.
• Single‑unit orders — Fees for one‑item shipments climb $0.35‑$0.41 per unit, creating the steepest cost pressure for sellers.
• Two‑unit orders — Incremental fees rise $0.17‑$0.28 per unit, adding a moderate burden to mid‑size shipments.
• Three‑plus unit orders — Standard‑size bundles of three or more items see no fee increase, encouraging sellers to promote multi‑packs.
• MCF Rewards tiers — Qualified sellers can earn up to a 15 % discount on MCF fees plus up to $1 in FBA credits for each unit shipped through MCF.
• Eligibility criteria — Participation requires meeting undisclosed volume thresholds and opting into unbranded packaging for non‑Amazon shipments.

How MCF Rewards Works

1. Volume‑based tier assignment — Amazon places sellers into discount tiers based on the total number of MCF units shipped each month. Example: a seller moving 120,000 MCF units in a month may qualify for the 12 % discount tier, while a seller with 250,000 units could reach the top 15 % tier.
2. Percentage discount application — The assigned discount is applied directly to the per‑unit MCF fulfillment charge. Example: a base fee of $2.50 per unit reduced by a 12 % discount results in a $2.20 charge, offsetting part of the $0.30 increase.
3. FBA credit allocation — For every MCF unit shipped, Amazon credits the seller’s FBA account up to $1, which can be used to lower fees on Amazon marketplace orders.