Overview

Amazon has expanded its Multi‑Channel Fulfilment (MCF) unbranded‑packaging option to include footwear and clothing shipments, effective immediately and at no extra cost. The change removes Amazon logos from boxes, tape and poly bags for these two high‑volume categories, allowing sellers who fulfil orders outside Amazon to preserve their own brand image. Multi‑channel merchants should care because the update eliminates a long‑standing barrier that made MCF unattractive for apparel and shoe sellers.

Key Points

• Category expansion — Shoes and apparel are now covered by the free unbranded‑packaging programme, joining the existing sortable product groups.
• Zero surcharge — Amazon does not add any fee for the new categories; all enrolled MCF sellers continue to pay the standard MCF rates only.
• Automatic enrolment — Every MCF participant is opted in by default, so no manual toggle or request is required to start receiving unbranded boxes for shoes or clothing.
• Full branding removal — Boxes, sealing tape and poly bags are shipped without Amazon logos, barcodes or any identifying marks.
• Size and weight limits — Items must be under 45.72 cm × 35.56 cm × 20.32 cm or weigh less than 9 kg to qualify for the unbranded option.

How Unbranded Packaging Works

1. Order intake — A customer places an order on a seller’s own website for a pair of sneakers. The order is routed to Amazon’s MCF system via the seller’s integration.
2. Eligibility check — Amazon’s fulfillment software verifies that the sneakers measure 40 cm × 30 cm × 15 cm and weigh 0.8 kg, both below the 45.72 cm × 35.56 cm × 20.32 cm and 9 kg thresholds. Because the product falls within the sortable limits, it qualifies for unbranded packaging.
3. Pick and pack — Warehouse staff pick the sneakers, place them in a poly bag, and pack them in a plain cardboard box. No Amazon branding appears on the box, tape, or poly bag, and the package bears only the seller’s shipping label.
4. Shipment — The unbranded parcel is handed off to the carrier and delivered to the end‑customer, who receives a shipment that looks identical to a direct‑to‑consumer order from the seller’s own brand.