Overview

Amazon has announced that every Seller Central account must now use two‑factor authentication (2FA) to log in. The requirement takes effect immediately, and sellers who have not yet activated the extra security layer will be forced to complete the setup the next time they sign in. This shift raises the baseline protection for seller accounts and eliminates the possibility of relying solely on a password, a change that directly affects how sellers secure their storefronts and manage daily operations.

Key Points

• Universal enrollment — All existing and new Seller Central users are required to enable 2FA; there is no option to skip the process.
• One‑time code on each login — After entering the password, Amazon will ask for a six‑digit verification code delivered via SMS or generated by an authenticator app.
• Guided onboarding — Sellers who have never used 2FA will encounter a step‑by‑step wizard the moment they attempt to log in after the policy goes live.
• Choice of delivery method — Users may select text‑message codes or time‑based codes from apps such as Google Authenticator, Microsoft Authenticator, or Authy.
• Multi‑account consideration — Each regional Seller Central login (e.g., Amazon.com, Amazon.co.uk) must have 2FA configured separately; settings do not carry over automatically.
• Third‑party integration check — Any external tool that accesses Seller Central on a seller’s behalf must support the new 2FA requirement to avoid interruption.

How It Works

1. Enter credentials — The seller types their email address and password as usual.
2. Prompt for verification code — Amazon immediately displays a field asking for a six‑digit code. The code arrives either as a text message to the registered phone number or as a generated value from the chosen authenticator app.
3. Submit the code — The seller inputs the code; if it matches the current value, access is granted. An incorrect or expired code blocks the login attempt, even when the password is correct.