Overview

Amazon's Local Selling program allows sellers to list products in Amazon's online store and offer them to customers within specific local regions across the United States. The program bridges physical retail and e-commerce by enabling sellers with local inventory to reach nearby customers through Amazon's marketplace. These terms supplement the standard Amazon Services Business Solutions Agreement and carry additional obligations around insurance, compliance, and real-time inventory accuracy.

Key Points / What Sellers Need to Know

• Supplemental terms apply — Local Selling terms are in addition to Amazon's standard seller agreement (the Business Solutions Agreement), meaning sellers must comply with both sets of requirements simultaneously.
• Real-time inventory accuracy required — Sellers must provide Amazon with real-time or near real-time data that accurately reflects their physical store inventory for each local region they serve.
• $1 million insurance mandatory — Participants must maintain commercial general liability insurance with a minimum limit of $1,000,000 per occurrence and in aggregate, regardless of sales volume.
• Seller-defined local regions — Sellers define their own selling regions, which must be smaller than the entire United States, allowing for targeted local delivery coverage.
• Attached services have additional rules — If sellers offer attached services (such as installation or delivery) with their local products, they must also comply with Amazon's service provider terms and policies.

How the Program Works

Amazon's Local Selling program is designed for sellers who maintain physical store locations or local inventory and want to reach customers in their geographic area through Amazon's platform. Sellers define their own local regions — these could be a city, metro area, or other sub-national territory — and list products available for delivery within those zones. Each listing of a local product represents an offer available within a particular local region, and Amazon requires that the information provided accurately mirrors what the seller has available in their physical store. This real-time synchronization requirement is a core obligation of the program, ensuring customers see accurate product availability.