Overview

Amazon allows sellers to add photos directly to their product listings, giving buyers a closer look at the specific items being offered. This feature is particularly valuable for sellers dealing in used or collectible goods, where the condition of each individual item can vary significantly. Understanding the photo requirements and upload process can help sellers present their inventory more effectively and reduce buyer uncertainty.

Key Points / What Sellers Need to Know

• Up to 6 photos per listing — Sellers can upload a maximum of six images for each individual listing, providing multiple angles and views of their products.
• Condition-specific photography — Listing photos are designed to show the actual condition of a specific item in your inventory, not generic product shots. This is especially important for used and collectible items.
• Multiple upload methods — Amazon provides three different ways to add photos: through the listing page directly, via the Add a Product tool in Seller Central, or through a bulk upload tool for high-volume sellers.
• Strict image requirements — Photos must meet specific technical specifications for file format, resolution, and aspect ratio to be accepted by the platform.
• Thumbnail display — A thumbnail of your main photo appears in the condition column of the product detail page, and clicking it reveals all uploaded images at full size.

How Listing Photos Are Displayed

When a seller uploads photos, they become visible on the product's offer listing page within Amazon. The main image appears as a small thumbnail in the condition column, giving shoppers a quick visual preview before they commit to viewing more. When a buyer clicks on that thumbnail, the full-size version opens along with thumbnails of any additional photos the seller has uploaded. This layered approach lets customers quickly scan options and then dive deeper into the visual details of items that interest them.

Upload Methods

Amazon offers sellers three paths to get their photos onto the platform. The most straightforward approach is uploading directly through the listing page itself, accessible from the Inventory section of Seller Central. Sellers can also use the Add a Product tool, which includes a dedicated section for adding item-specific photos under the Offer tab. For sellers managing large catalogs, Amazon provides a bulk upload tool that streamlines the process of adding images across many listings at once. Each method ultimately achieves the same result, so sellers can choose whichever workflow fits their operation best.