Overview

Amazon’s automated image‑review engine flags product photos that breach its content standards with error code 100232. The error appears when an image is judged to contain sexually explicit material or inappropriate depictions of minors, causing the affected listing to be hidden from shoppers. Sellers must replace the offending visuals promptly to regain visibility and avoid further policy penalties.

Key Points

• Automated detection — Amazon scans every uploaded picture with machine‑learning models; a single non‑compliant photo can trigger error 100232 instantly.
• Immediate suppression — Once the error is logged, the specific variant (or the entire ASIN) disappears from search results, halting sales until a compliant image is provided.
• Broad trigger scope — The system flags adult‑oriented content, suggestive poses, or any image that shows a person under 18 in a way that conflicts with Amazon’s child‑safety rules.
• All image slots matter — The main product photo, secondary angles, lifestyle scenes, and infographic graphics are all evaluated; a violation in any slot can suppress the whole listing.
• Potential escalation — Repeated 100232 violations may lead to account warnings or suspension, affecting the seller’s entire catalog.

How to Fix Error 100232

1. Remove the flagged picture — Delete every image that the notification identifies as problematic. Example: a shoe listing that used a teenage model in a beach‑wear pose should have that photo removed immediately.
2. Review Amazon’s image policy — Open the “Product Image Requirements” page and note prohibited elements such as nudity, sexual suggestiveness, and minors in adult contexts. Example: the policy states that any image showing a child under 18 in swimwear must be a plain product shot, not a lifestyle scene.
3. Create compliant replacements — Capture new photos that focus solely on the product, use neutral backgrounds, and feature adult models only when required.