Overview

In early February 2026 Amazon introduced a set of on‑demand video tutorials that walk sellers through configuring business‑to‑business (B2B) pricing and quantity‑based discounts inside Seller Central. The series covers both manual entry and rule‑driven automation, giving sellers a clear method to offer hidden, volume‑adjusted prices to verified institutional buyers. Leveraging these tools can raise average order values and improve conversion rates within the Amazon Business marketplace.

Key Points

• Video library launch — Five concise videos now reside in Seller Central, each illustrating a specific stage of B2B price setup, from basic entry to complex rule creation.
• Manual pricing option — One tutorial demonstrates how to edit business prices directly through the UI or via a bulk‑upload CSV, a practical approach for catalogs under 500 SKUs.
• Automated pricing option – A second video explains how to construct rule‑based pricing logic that automatically applies discounts across thousands of listings, removing the need for repetitive manual edits.
• Comprehensive discount overview — An additional guide reviews every discount structure Amazon supports, including tiered quantity breaks, buyer‑specific pricing, and promotional rebates.
• Visibility boost — Amazon notes that products with active business pricing appear in a dedicated “Business Offers” section, exposing them to millions of verified corporate, educational, and government buyers.
• Template resources — Each tutorial is paired with downloadable CSV templates for bulk price uploads and JSON schemas for rule definitions, streamlining the transition from video instruction to live implementation.

How the Video Tutorials Work

1. Access the B2B pricing hub — Sellers navigate to the “Business Pricing” tab on the Seller Central homepage; a carousel labeled “Video Tutorials” appears at the top of the page. Example: An office‑supply vendor sees the carousel while reviewing the “Pricing” dashboard and clicks the first thumbnail.