Overview

Amazon has added a step‑by‑step video tutorial to Seller Central that shows how to build case‑pack and pallet listings. The guide is aimed at sellers who want to lower packaging and freight costs while tapping the growing Amazon Business buyer base, which includes schools, hospitals, government agencies and other commercial purchasers.

Key Points

• Bulk‑listing formats introduced — Sellers can now create case‑pack (multiple identical units per case) and pallet (wholesale‑scale quantities) listings directly from the new video tutorial.
• Cost efficiencies highlighted — Consolidating items into larger shipments cuts down on individual boxes, reduces packing material usage and often lowers per‑unit freight rates.
• Access to Amazon Business demand — Millions of registered business customers prefer bulk purchases, giving sellers a new channel for high‑volume sales.
• Personalized product suggestions — Seller Central’s algorithm surfaces catalog items with strong bulk‑order signals, helping sellers prioritize which SKUs to convert.
• Pricing and inventory considerations — The tutorial explains how to set volume discounts while preserving margins and how to adjust inventory planning for larger, less frequent orders.

How the Video Guide Works

1. Launch the tutorial — From the “Bulk Listings” hub in Seller Central, click the video icon; a 7‑minute walkthrough starts, outlining each step from concept to live listing. Example: A seller of office paper watches the intro and sees the overview of case‑pack requirements.
2. Select eligible SKUs — The guide walks sellers through the personalized recommendation panel, where items flagged for bulk demand appear with suggested case sizes. Example: A cleaning‑product vendor sees a recommendation to bundle 24 bottles per case for a “Janitorial Supplies” SKU.
3. Define case or pallet dimensions — Sellers input the number of units per case or pallet, specify weight and dimensions, and confirm that packaging meets Amazon’s durability standards.