Overview

Amazon has rolled out a unified deal‑management tool inside Seller Central that lets sellers create, schedule, and monitor promotions for multiple international marketplaces from a single dashboard. Launched in early 2024, the feature covers the United States, United Kingdom, Germany, France and several other European sites, removing the need to log into each store separately. Sellers with cross‑border operations can now coordinate Lightning Deals, Best Deals and similar offers across regions with far less manual effort.

Key Points

• Single dashboard for all markets — One interface displays active, upcoming and recommended deals for US, UK, DE, FR and additional European stores, eliminating account‑switching.
• Cross‑store deal recommendations — Amazon’s algorithm surfaces promotions that qualify in multiple marketplaces, helping sellers spot opportunities they might miss when working market‑by‑market.
• Multi‑market scheduling — When a new deal is created, sellers can tick several marketplaces at once, and Amazon handles currency conversion and local slot availability automatically.
• Expanded regional coverage — The tool now supports a broader set of European marketplaces, giving sellers with a pan‑European footprint more flexibility.
• Eligibility visibility per market — The interface flags which stores a product meets the deal criteria for, so sellers can avoid trial‑and‑error checks across each marketplace.
• Inventory‑aware suggestions — Recommendations factor in stock levels at regional fulfillment centers, reducing the risk of overselling in a market with limited inventory.

How the Unified Deal Interface Works

1. Access the Global Deals Dashboard — Sellers log into Seller Central once and select the “Unified Deals” tab, which lists every promotion across all linked marketplaces in a grid sorted by country. For example, a seller with listings in the US and Germany sees both markets side‑by‑side, with start and end dates displayed.
2. Select a Deal Type and Target Markets — While creating a Lightning Deal, the seller chooses the product, sets the discount, and then checks boxes for each marketplace (e.g., US, UK, DE, FR). Amazon automatically translates the discount into the local currency and checks slot availability for each region.