Overview

Amazon has introduced a new Service Hub inside Seller Central that lets sellers locate, compare, and engage VAT and Extended Producer Responsibility (EPR) compliance providers for European marketplaces. Launched in early 2024, the hub consolidates pricing, multi‑country bundles, and response guarantees into one searchable interface, making it easier for sellers to meet mandatory tax and environmental rules. Sellers expanding into Europe should care because non‑compliance can trigger fines, listing removals, or account suspensions.

Key Points

• One‑stop provider marketplace — Sellers can view a curated list of VAT and EPR specialists without leaving Seller Central, eliminating the need to scour external websites.
• Clear cost breakdowns — Each provider displays setup fees, monthly or annual charges, and any per‑transaction costs, allowing sellers to calculate total ownership expense before signing a contract.
• Multi‑country bundle options — Some partners offer packages that cover Germany, France, Italy, Spain, and additional EU states in a single price, which can cut administrative overhead for sellers operating in several markets.
• 48‑hour response SLA — Providers commit to replying to seller inquiries within two business days, giving merchants a predictable timeline for onboarding.
• Coverage of Amazon’s major EU stores — The hub includes providers for every Amazon European storefront, from the UK and Germany to newer locations such as Poland and the Netherlands.
• Independent billing — All fees are invoiced directly by the chosen compliance partner, not through Amazon’s payment system, so sellers must account for separate cash‑flow items in their bookkeeping.

How the Service Hub Works

1. Access the hub — A seller clicks the “Service Hub” link on the Seller Central dashboard, selects “European VAT & EPR,” and chooses the target country (e.g., France). Example: A UK‑based seller planning to store inventory in French fulfillment centers opens the hub and filters for French VAT services.