Amazon Launches Selling Partner 360: Premium Consultancy Now Available for UK and EU Sellers
Amazon has launched Selling Partner 360, a premium consultancy for UK and EU sellers that assigns a dedicated Amazon consultant. The service starts with a full audit and promises a 15% ad‑to‑sales lift within 45 days, plus monthly roadmap updates for cross‑border growth.
Overview
Amazon has introduced Selling Partner 360, a premium consultancy service now open to sellers on its UK and EU marketplaces. The program assigns each participating seller a dedicated Amazon consultant who delivers ongoing, data‑driven advice on advertising, listings, inventory and cross‑border expansion. Sellers who are ready to move beyond incremental tweaks and need a strategic partner should pay close attention.
Key Points
- Dedicated consultant model — Instead of rotating support agents, each seller works with a single Amazon‑assigned advisor who learns the nuances of their catalog and growth history.
- Comprehensive business analysis — The consultant begins with a deep dive into sales trends, conversion rates and competitive positioning using Amazon’s internal analytics tools.
- Growth opportunity mapping — Recommendations highlight untapped keywords, pricing gaps and marketplace entry options that the seller may have missed.
- Strategic prioritization — Sellers receive a roadmap that focuses resources on the highest‑impact actions rather than spreading effort across low‑return tasks.
- Continuous optimization — Guidance is refreshed regularly to reflect market shifts, seasonal demand changes and inventory fluctuations.
- Eligibility breadth — Both brand owners and resellers can enroll, making the service one of Amazon’s most inclusive premium support offerings to date.
How Selling Partner 360 Works
- Initial account audit — The consultant conducts a full performance review, pulling data on recent sales velocity, ad spend efficiency and listing health. For example, a seller of home‑goods sees that their conversion rate lags behind category averages, prompting a focused audit on image quality and bullet points.
- Opportunity identification — Using the audit findings, the consultant pinpoints specific growth levers such as high‑search‑volume keywords that are not currently targeted, or price‑elasticity gaps where a modest adjustment could boost sales. A fashion retailer might discover that a competitor’s size‑specific listings are driving traffic they are missing.
Analysis & Recommendations
Why This Matters
A single, data‑driven consultant replaces fragmented support, enabling sellers to set concrete targets like cutting ACOS from 30% to 22% or expanding into Germany. Continuous monthly reviews help maintain momentum and adapt to market shifts, driving higher ROI on Amazon spend.
Key Takeaways
- Dedicated Amazon‑assigned consultant provides a single point of contact for each seller.
- Initial audit covers sales velocity, ad spend efficiency, and listing health, with a goal example of increasing ad‑to‑sales ratio by 15% in 45 days.
- Program is open to both brand owners and resellers across UK and EU marketplaces, supporting cross‑border launches such as Germany or Spain.
- Consultants deliver monthly performance reviews and continuously refresh the growth roadmap.
Recommended Actions
- →In Seller Central, go to the ‘Selling Partner 360’ enrollment page and submit your application.
- →After assignment, schedule the initial account audit with your consultant via the Seller Central messaging center.
- →Define measurable goals (e.g., reduce ACOS from 30% to 22% in the UK) and track progress in the Advertising dashboard.
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